By launching as a temporary “pop-up,” entrepreneurs and business owners will be able to see potential problems and inefficiencies at a smaller scale before it’s too late. It also gets around any reputational issues on social media by making it easier to quickly pivot to a new location, concept, or name.

“Set up a mini version of what you want your business to become, and do almost a pop-up of what you want to do,” Ramsay said. “Whether it’s a new location, an art gallery, whether it’s a restaurant, run it for 48 hours only, and set up a small, limited time, limited version of what you’d like to become. It’s a great way of testing.”

From: Gordon Ramsay in Entrepreneur