When you spend all your life in one industry, all you know well are the common success practices of just your industry. You only understand how people in your field market, sell, advertise, or promote. And almost everyone in your industry probably markets, sells, advertises, and persuades pretty much the same way as everyone else.

Avoid the costly learning curve in almost everything you do, to save time and money. Borrow success practices from other industries and apply them to yours.

When you limit your business to doing things the same way every other competitor of your does, you can only produce modest, incremental gains at best. At worst, you could easily lose ground.

Study and identify the fundamental principles that drive the successes in hundreds of other industries. Pick and choose the most powerful, effective, state-of-the-art, breakthrough approaches to introduce to your industry. An approach that’s as common as dirt in one industry can have the power of an atomic bomb in an unrelated industry.

From: Jay Abraham in Getting Everything You Can Out of All You’ve Got